Functions and fundamentals of management in the real estate brokerage. Major topics include the modern real estate business organization, management growth, branching, merging and franchising, surviving with profit, managerial failures and successes, managerial styles and functions, strategic planning, competition, and advertising. The effective utilization of human resources in the organization, selection, training, retaining and rewarding salespersons as well as professionalism, ethics and regulations.
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